DM
DANIEL MORALES
Senior eCommerce Manager & Founder, eTailReady
South Florida · Remote-first
Results-oriented eCommerce leader with 17+ years driving revenue growth across Amazon, Walmart, eBay, Shopify & Webflow. From PPC strategy to account reinstatement — I build and scale omnichannel operations that actually move the needle.
17+years experience
200+brands helped
$16M+revenue managed
5major platforms
Live Case · Amazon · 2024–2026
$350K
Monthly revenue in 2024
→
$2M
By 2026
→
$3.5–4M
Projected annual run rate
Scaled a single Amazon account from $350K/mo in 2024 to $2M/mo by 2026 — through catalog expansion, PPC restructure, and brand growth strategy. On track to reach $3.5–4M annually.
Areas of Expertise
Amazon FBA & PPCAccount Health & ReinstatementListing OptimizationA+ Content & Brand StoreWalmart MarketplaceeBay OperationsShopify DevelopmentWebflow DesignKlaviyo Email MarketingChannelAdvisor / RithumInternational MarketplacesP&L ManagementCRO & Conversion StrategySEO / SEMOmnichannel Strategy
Results That Speak
230%
Monthly revenue growth
Scaled Designer Eyes from $300K to $1M/mo by expanding SKU mix, launching new categories, and restructuring PPC.
35%
PPC sales lift
Optimized Sponsored Products, Brand & Display campaigns — 35% sales increase alongside an 8% ACoS reduction.
300%
Sales in first 90 days
Secured Amazon's Choice badge, drove 300% growth in the first 3 months at Pierce2Go through strategic listing + ad execution.
280%
Amazon growth at Better Aqua
Led marketplace expansion across Amazon, eBay & Shopify — 280% avg. Amazon sales increase through SEO + strategy.
Experience
Senior Manager, eCommerce2022 — Present
Designer Eyes / Shades Eyeconic
$300K → $1M/mo · Amazon, Walmart, eBay, Shopify
eCommerce Specialist2020 — 2022
Island Water Sports / Boca Surf & Sail
+30% PPC ROI · −15% ACoS · Multi-marketplace health
eCommerce Manager2019 — 2020
Better Aqua
+280% Amazon sales · Brand website redesign & launch
eCommerce Manager2018 — 2019
Pierce2Go — Piercing Treasures
+300% in 90 days · Amazon's Choice · WordPress → Shopify
SellerMercado Libre · Maracaibo, Venezuela
Reached Mercado Lider Platinum — top seller tier in Venezuela & Latin America
© 2026 Daniel Morales · eTailReady